Company

The global leader in branded protein snacks

Jack Link’s is a family owned US business, grown from scratch, now under the second-generation leadership of our CEO, Troy Link.

As the global leader in branded protein snacks, we take a long-term view of driving sustainable growth. We have a worldwide presence with 3,500 team members, and major footprints in the US, Europe (EMEA), Latin America and Australasia.

EMEA

The EMEA division of Jack Link’s acquired the BiFi and Peperami brands from Unilever in 2014. EMEA represents approximately 10% of global sales and is growing double digit.

We have a strong presence in Germany, the UK, Belgium, and The Netherlands, selling high quality salami snacks and beef jerky, produced by our world class manufacturing facility in Ansbach, Germany and Sao Paulo, Brazil.

OUR PHILOSOPHY

Feed Your Wild Side

But a better way to say it is that we get things done (fast), do the things that matter, and don’t get tangled up in too much corporate complexity.

Our company values are

Be Real

Relationship Driven

Speed Matters

Self-Discipline

Stewardship

Awesome Character

LEADERSHIP TEAM

MICHIEL HERKEMIJ

Advisory Board Member

Dutch / Spanish, married, three sons.

Holds 25+ years of leadership positions in blue chips like: British American Tobacco, Friesland Campina Dairy Foods, Heineken, Sara Lee - DEMB, Vion Foods and the Carlsberg Group. Truly commercial international who lived and worked across Europe, Africa, Asia and the Americas.

Michiel has a bias for driving growth, building brands and managing complex transformations. Currently advisor for Private Equity (PE) and family-owned companies. Feeds his wild side by 4x4 outdoor tracking.

TIM MOBSBY

Advisory Board Member

British, married, two daughters.

Veteran Marketing & General Management leader with 30+ year senior level international FMCG track record (Heinz / Kellogg's).

An ardent brand believer who combines strong discipline with powerful instinctive judgement and excellent communication skills to deliver superior results in complex and challenging environments. Feeds his wild side by travelling and hiking.

JAN PIETER SCHRETLEN

Managing Director

Dutch, married, four children.

Business Accelerator working since 1995 in the FMCG industry (Sara Lee / Refresco) in various Marketing, Sales and General Management roles in Europe and the US.

True passion for growing brands internationally together with a high performing and disciplined team of talented individuals. Feeds his wild side by being in the mountains.

ADAM SMITH

Finance Director

Northern Irish, married, one son.

High energy Finance Professional with 14 years’ experience in FMCG (Diageo) focusing on business partnering Supply Chain, and Commercial Transformation.

Brings simplicity to complex subjects while helping stay focused on value and growth. Feeds his wild side by playing bass guitar.

LAURA TRIVULZIO

Marketing Director

Italian/Dutch, married, two children.

Passionate Marketing Professional with 15 years international experience in FMCG (Heineken) focusing on growing profitably brands via an ambitious and disciplined commercial and innovation strategy.

Strong in combining top line and bottom line to deliver a long term penetration growth. Feeds her wild side by cross country horseback riding.

ALFRED GEHR

Operations Director

German, married, one son.

Experienced supply chain executive with drive for result and passion for people.

Broad experience in supply chain management e.g. operational excellence, change management, cross functional team management. Feeds his wild side by being in the mountains.

RENE VAN DE KOOLWIJK

HR Director

Dutch, married, two daughters

HR generalist with 25 years of experience in all aspects of HR management in multiple international industrial, food and chemical manufacturing environments. Passionate strategic and operational HR leader who is used to work in complex matrix organizations with different cultures in different countries and regions. Feeds his wild side as keyboard player in a band.

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